Managing Corporate Social Responsibility: A Communication Approach Wiley (393425223)

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integration CSR into organizations. Drawing from variety disciplines and written in highly accessible style, book guides readers in focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters являются организованные посреди процессов модели для CSR, что outlines steps for researching, developing, implementing, and evaluating CSR initiatives. * Emphasizes stakeholder engagement as foundation через CSR Process Model. * Discusses ways maximize the use of social media and traditional media throughout the process. * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories основаны на различных disciplines, включая public relations, marketing, media, communication, and business.